The album cycle concept needs to go. The whole marketing campaign structure needs to go. The idea that you can pay a PR company thousands of dollars to do your promotion and then they turn around and tell you “You have to make a video, you have to write a bio, you have to get pictures made.” What are you paying these people for? So they can send a few fucking emails to Pitchfork and have the one guy that they know there say “no thanks”?
If the artist is expected to be their own publicist, designer, manager, booker, etc, the art is going to suffer. Not everyone is great at everything. The current system preys on the poor because there is a pay wall to get your shit heard. You might have 10,000 people download your album, but if you don’t pay one of the four big companies, no one is going to write about you, even if they like your music. The current system is designed to keep the people at the top of the food chain on top and the younger, newer artists scrambling around at the bottom until somebody cosigns for them. It’s baffling, and it’s bullshit.
That’s only the tip of the iceberg, you start looking at streaming services and artists aren’t being compensated. What if I walked into someone’s book store and announced to the customers, “Hey everyone, pay me ten bucks a month and all these books are free”. The shop owner is going to walk up to me and say, “Get out of my store asshole,” and If I’m Spotify I just turn to the guy and say “Oh don’t worry kid, I’ll give you half a cent for every book sold!”
But see, the artist doesn’t have a voice. We’re the fuel for the machine and while it’s dying they keep tossing us in trying to kick start the thing into a new life. I want to see art flourish on it’s own terms. Fuck the industry.